Minneapolis MUG - November 6 - 9-11am - IDS Center

Created by Christina Lefebvre on Oct 4, 2018

Tuesday, November 6, 2018 at IDS Center

Starts at 7:00 AM ยท Ends at 9:00 AM, PST (America/Los_Angeles)

  • Christina Lefebvre
  • Katie O'Brien
  • Scott Ryan

Hello fellow Marketo users!

We hope you can make the next Marketo User Group meeting on Tuesday, November 6.

When: Tuesday, November 6 from 9-11am
Where: IDS Center – 80 South 8th Street, Minneapolis, MN 55402 – The meeting will take place on the 3rd floor in the conference center.

*There are various parking ramps connected via Skyway. There is no parking validation – check with your company regarding their reimbursement policy.

*Once in the IDS Center, on the lower level, cross the atrium and enter the elevator bank. You will take the elevators to the 3rd floor.

Meeting sponsor: ORM Technologies


9am: Breakfast + Networking

9:10am: Housekeeping + Announcements

9:15am: Advanced Analytics for the Modern Marketer – presented by Pete Furseth, ORM Technologies

Advanced analytics are no longer a luxury, they are required of all businesses. Those who do it well, however, have an opportunity to outpace their peers in both profit and growth. This has never been as true as it is today for the modern marketer. With CMOs facing budget reductions their need to demonstrate return on investment and the optimial path forward is paramount. This presentation will share with marketers:

  1. How they can analyze their marketing programs’ impact on revenue and at every step of their customers’ lifecycle.
  2. How they can predict their future revenue impact and return on investment (ROI) based on their marketing strategy and the leads in their funnel.
  3. How they can plan for the future with an optimized marketing mix that increased their impact on revenue and ROI by 5%-15%.9:45am: Marketing Nation Summit Key Takeaways – presented by various MUG members

10:00am: Birds of a Feather Breakouts + Networking


We hope to see you there!

Christina Lefebvre & Scott Ryan
Minneapolis MUG Leaders

IDS Center

80 S 8th Street Minneapolis United States