Tuesday, October 30, 2018 at Independence Branch of Cuyahoga County Public Library; 6361 Selig Dr, Independence, OH 44131
Starts at 7:30 AM · Ends at 9:30 AM, PDT (America/Los_Angeles)
Come join us to network, eat breakfast [and possibly a little candy] and listen to two of our own Cleveland MUG members present on real-life examples of strategies implemented in their own instance.
9:30-10am: Housekeeping, breakfast & discussion
10am-10:45am: [Presentation & QA] Let’s Talk Proxy Fields – Loren Posendek, Marketing Operations Team Lead, Duo Security
Need to update values without overwriting existing data? Proxy fields are a great way to run your updates while preserving your data. In this presentation we’ll discuss what proxy fields are, how they’re used in practice and see proxy fields in action.
10:45-11:30am: [Presentation & QA] Nurturing by Audience Segmentation, Carissa Russell, Marketing Technologist, Current, powered by GE
Learn about the various controls Marketo has built in for audience segmentation. Layering in segmentations can give you vast control over the type of content your audience receives, especially when paired with snippets to use dynamic content. Learn how to create dynamic email assets to personalize your user's journey, increase conversion rates and enhance your user relationship.
When: Tuesday, October 30 – 9:30am to 11:30am
Where: Independence Branch of Cuyahoga County Public Library; 6361 Selig Dr, Independence, OH 44131
*Breakfast to be included
To celebrate Halloween, bring your favorite Halloween candy to share with the group and we can all go home with some ‘trick-or-treat’ bags!
Independence Branch of Cuyahoga County Public Library; 6361 Selig Dr, Independence, OH 44131