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Playing the Name Game: Standardize Your Naming Conventions

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Description

Have you ever tried to find an asset in Marketo and couldn't, only to later discover someone called it "Freddie's Project"? Have you ever pulled a report and been completely unable to understand what recent programs your team has been running? Join us on September 20 to learn from Nino Gentry how to put into place standardized naming conventions that can save you time and energy. Nino will touch on nomenclature across programs, forms, images, URLs, how to optimize landing pages for SEO, and more. Do you want to transform your instance from a dud to a stud? This is not a session to miss!

 

About the Speaker

Nino Gentry is a demand generation marketer and marketing automation consultant. He's also spoken at several conferences and events including EEC 2010, UCSB American Marketing Association and Merit Direct Co-Op. He values practical application of marketing tactics and a positive attitude. Get to know more next month at our Santa Barbara MUG event.

When and Where

  • Start Time:

    Sep 20, 2018 5:45 PM PST (America/Los_Angeles)
  • End Time:

    Sep 20, 2018 7:15 PM PST (America/Los_Angeles)
  • Event Location:

    Invoca Headquarters: 1025 Chapala St, Santa Barbara, CA 93101

Event Info

  • Event Type:

    User Group Meeting
  • Event Visibility & Attendance Policy:

    Open

Contact Info

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