SD MUG - Dynamic Content, Formula Fields and Email Scripting - September 27, 2018

Created by Iryna Zhuravel Expert on Aug 9, 2018

Thursday, September 27, 2018 at Marriott La Jolla Outdoor Area

Starts at 4:00 PM · Ends on Sep 27, 2018 at 6:00 PM, PST (America/Los_Angeles)

Presentation Slides

Whether you prefer clicks or code, Marketo offers a powerful engine for sending personal emails at scale — but that means more than just "Hi, {{lead.First Name}}"!

Learn techniques and tips for doing email customizations and personalization by harnessing the capabilities of segmentations with dynamic content and snippets as well as formula tokens.

For more advanced users, we'll lay a foundation of how the Velocity Template Language that powers Marketo's script tokens works, with introductions to variables, properties, methods and common directives — or in plain English, the theory behind creating custom script tokens. Learn how other Marketo customers use script tokens to do advanced customization for their emails. If you can follow basic JavaScript, you can add Velocity as the next scripting tool in your digital marketing arsenal.


Presenter - Courtney Grimes



4:00 - 4:15 - Arrivals and networking - we are meeting at the Marriot La Jolla, folks please resist the urge of starting ordering something at the bar at this point , it makes it very difficult to start the MUG on time, we will have a happy hour after the MUG.

4:15 - 4:30 - Introductions

4:30 - 5:30 - Dynamic Content, Snippets and Email Scripting

5:30 - 6:00 - Partner Presentation - Interactive Video

6:00 - 8:00 - Sponsored Happy Hour at Marriot - nFusz


Meeting point: We will traditionally meet at the Marriot La Jolla (outdoor area with the fire pit) right next door to our office and will walk to the conference room at 4:15 pm (large conference room on the first floor, 4225 Executive Square)

Contact: Please feel free to call me (Iryna) if you can't find the place - 858-405-7712

Parking: There are two parking garages right next door, we will provide parking validation. You can also park at Marriot parking garage, they will provide validation if you join the Happy Hour.

Marriott La Jolla Outdoor Area