MUG – October 2 – Aligning Marketing with Sales and SDR Teams

Created by Helen Abramova Champion on Jul 17, 2018

Tuesday, October 2, 2018 at MicroStrategy | 1850 Towers Crescent Plaza | Tysons VA

Starts at 2:30 PM · Ends on Oct 2, 2018 at 5:00 PM, PST (America/Los_Angeles)

Join us for the October MUG as we tackle the important topics of sales development and sales & marketing alignment.


Hear from two special guests—each with rich and varied experience in enterprise B2B marketing—as they share insights and best practices across revenue-driving organizations.


Also: Save the following dates for our upcoming meetups:

  • November 8 – Wrapping up 2018
  • December 14 – MUG Holiday Happy Hour & Networking


Topic: Sales Development as a Demand Gen Function: How to Unlock Value through a Pre-Sales Team October MUG.png
Presented by Brian Shaner, Director of Global Demand Generation at Verizon Enterprise Solutions, where he oversees global marketing strategy, program development, and sales development initiatives to promote Verizon’s solution portfolio. With over 20 years’ experience, Brian is an accomplished B2B marketer with expertise in developing targeted global marketing campaigns, and is well-versed in all foundational marketing technologies including marketing automation, CRM, and predictive tools.


Topic: Marketing & Sales Alignment: Why it Matters and How You Can Get There

A deep-dive on how to use Marketo to:

  • Align your communication preferences with Sales
  • Pass over the right leads at the right time
  • Report on the metrics that matter to Marketing AND Sales leadership

Presented by Sydney Mulligan, a Marketo Certified Solutions Architect, specializing in operational and reporting excellence. Sydney became a Marketo Champion in 2016 and is part of the inaugural class of Marketo Fearless 50 Marketers. Sydney has been using Marketo since 2015 and has worked in instances with a variety of lead database sizes, marketing funnel complexities, and reporting requirements.


Date: Tuesday, October 2, 2018
Time: 5:30pm – 8:00pm Our Host: MicroStrategy | 1850 Towers Crescent Plaza | Tysons VA.

MicroStrategy | 1850 Towers Crescent Plaza | Tysons VA