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SD MUG - The Hierarchy of Attribution - What You Need to Get to the Top - August 9, 2018

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In Maslov’s hierarchy of humans needs, each level of needs sets the foundation for the next level. The same is true for attribution. In order to move on to the tough questions about how your marketing dollars are working, you have to have a solid foundation.

Each layer of data builds on the one before it. For this MUG we will discuss the different layers of attribution tracking.

From the basic foundation of data gathering all the way through to the top of the pyramid with advanced tools such as Bizible, there will be conversation for all Marketo skill and experience levels.


Presented by Carey Picklesimer



4:00 - 4:15 - Arrivals and networking  - we are meeting at the Marriot La Jolla

4:15 - 4:30 - Introductions

4:30 - 6:00 - Presentation and discussion

6:00 - 8:00 - Sponsored Happy Hour at Marriot


Meeting point: Altium has two offices in two different buildings, it caused some confusion in the past. We will meet at the Marriot La Jolla (outdoor area with the fire pit) right next door to avoid any confusion and will walk to our office at 4:30 pm (large conference room on the first floor, 4225 Executive Square)

Contact: Please feel free to call me (Iryna) if you can't find the place - 858-405-7712

Parking: There are two parking garages right next door, we will provide parking validation.


Presentations attached below.

When and Where

  • Start Time:

    Aug 9, 2018 4:00 PM PDT (America/Los_Angeles)
  • End Time:

    Aug 9, 2018 6:30 PM PDT (America/Los_Angeles)
  • Event Location:

    Marriott La Jolla Bar

Event Info

  • Event Type:

    User Group Meeting
  • Event Visibility & Attendance Policy:


Contact Info