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MUG – July 26 – Beyond Vanity Metrics – Rosslyn, VA

Created by Helen Abramova Champion on Jul 13, 2018

Thursday, July 26, 2018 at Snag, 1919 N Lynn St, Arlington, VA (7th floor)

Starts at 3:00 PM · Ends on Jul 26, 2018 at 5:30 PM, PDT (America/Los_Angeles)

July 2018 MUG.png

Join us for the July MUG meetup, where we’ll discuss how to move beyond vanity metrics and meaningless KPIs to actionable insights that tell the whole story.

 

Get ready for a deep dive on content performance with Moni Oloyede, one of the area’s most respected practitioners, and Christine Kelly, sharing her team’s hands-on experience with marketing attribution that actually works.

 

Topic: Content Performance Measurement 2.0 Moni.jpg

Speaker: Moni Oloyede, Marketing Technology & Marketing Ops Expert, Digital Marketing Strategist

Marketers have been trying to move away from vanity metrics for years, yet marketing reports still focus on opens, clicks, and downloads.

 

We’ll discuss how you can evolve your content performance analytics to go beyond just content performance and instead get to measuring actionable metrics on content effectiveness.

 

Topic: From Walking to Running with Marketing Attribution Solutions  christine kelly (1).jpg

Speaker: Christine Kelly, Senior Demand Gen & Marketing Ops Analyst, Snag

 

Before the demand gen team at Snag got Full Circle Insights, they were doing ok. They had migrated from Eloqua to Marketo with a highly skilled ops team at the helm and a team of data analysts creating data visualizations in Looker.

 

So why was it still impossible to get a clear picture of the funnel? Of marketing’s influence on revenue?

 

Hear about one team’s assessment of attribution solutions, how they rolled out Full Circle Insights, and how they’re using new insights to see a more complete picture and understand marketing’s true influence.

 

Date: Thurs July 26

Time: 6pm – 8:30pm EDT

Location: Snag, 1919 N Lynn St, Arlington, VA (7th floor)

Snag, 1919 N Lynn St, Arlington, VA (7th floor)