Thursday, July 26, 2018 at Snag, 1919 N Lynn St, Arlington, VA (7th floor)
Starts at 3:00 PM · Ends on Jul 26, 2018 at 5:30 PM, PDT (America/Los_Angeles)
Join us for the July MUG meetup, where we’ll discuss how to move beyond vanity metrics and meaningless KPIs to actionable insights that tell the whole story.
Get ready for a deep dive on content performance with Moni Oloyede, one of the area’s most respected practitioners, and Christine Kelly, sharing her team’s hands-on experience with marketing attribution that actually works.
Speaker: Moni Oloyede, Marketing Technology & Marketing Ops Expert, Digital Marketing Strategist
Marketers have been trying to move away from vanity metrics for years, yet marketing reports still focus on opens, clicks, and downloads.
We’ll discuss how you can evolve your content performance analytics to go beyond just content performance and instead get to measuring actionable metrics on content effectiveness.
Speaker: Christine Kelly, Senior Demand Gen & Marketing Ops Analyst, Snag
Before the demand gen team at Snag got Full Circle Insights, they were doing ok. They had migrated from Eloqua to Marketo with a highly skilled ops team at the helm and a team of data analysts creating data visualizations in Looker.
So why was it still impossible to get a clear picture of the funnel? Of marketing’s influence on revenue?
Hear about one team’s assessment of attribution solutions, how they rolled out Full Circle Insights, and how they’re using new insights to see a more complete picture and understand marketing’s true influence.
Date: Thurs July 26
Time: 6pm – 8:30pm EDT
Location: Snag, 1919 N Lynn St, Arlington, VA (7th floor)
Snag, 1919 N Lynn St, Arlington, VA (7th floor)