Virtual Mug  - How to Be a Superstar Marketo Administrator

Created by Darrell Alfonso Champion on Jul 2, 2018

Wednesday, July 11, 2018 at virtual

Starts at 11:00 AM · Ends at 12:00 PM, PST (America/Los_Angeles)

Hi all,


Virtual MUG this month, make sure you register on the form (even if you click "attending").





How to be a Superstar Marketo Administrator
Strategies and tips to take your Marketo game to the next level
Date: July 11th, 2018
Time: 11 AM PST


There has never been a better time to be a Marketo administrator. Whether you are an aspiring Marketo admin, or have been in the role for some time, you’ll find these pro tips useful.

In this jam-packed session, we will quickly dive into the key areas of responsibility for the Marketo administrator and how to be successful in each one, including:

  • CRM Sync and Alignment
  • Email Deliverability
  • Lead Management
  • Database Management and Data Governance
  • Reporting and Analytics


Our speakers, 2 Marketo Champions and power user admins, will give you hands-on tips from the field and real-world strategies on how to take your Marketo game to the next level.



Meet our experts:



Brooke Bartos

Marketing Automation Manager, Walker Sands Digital

Brooke is the Marketing Automation Manager for Walker Sands Digital, an award-winning B2B digital marketing agency with offices in Chicago, San Francisco, and Seattle. She is a Marketo Champion and 2x Marketo Certified Expert specializing in nurture and engagement marketing strategy, account-based marketing, demand generation and advanced marketing automation techniques. At Walker Sands, Brooke is responsible for the client-side administration and execution of the Marketo engagement platform for marketing automation.




Darrell Alfonso
Senior Manager, Global Marketing at Hitwise

Darrell is a Marketo Champion and Certified Expert in Marketo and Salesforce. He runs global demand generation and marketing operations in the US, EMEA, and APAC regions. He has also conducted Marketo consulting for several enterprise companies such as GE General Electric, Neustar, Abbott Laboratories, and others.