May 16th MUG Meeting: Sponsored by Uberflip

Created by Marisa Rybar on May 3, 2018

Wednesday, May 16, 2018 at CA Technologies

Starts at 2:00 PM ยท Ends at 4:00 PM, PST (America/Los_Angeles)

From Nike to Nestle, sellers of everything from shoes to consumer-packaged goods have discovered the value of personalization. As buyers engage with increasingly personalized experiences, B2B marketers need to align their marketing journeys with these evolving expectations to remain competitive.


Delivering a framework and relying on real-life examples, Uberflip's Partnership Team Adrienne Coburn & James King will outline how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. This session will arm you with the foundations to deliver greater personalization and memorable content experiences to your customers — at scale!


You will learn:

  • Why personalization is more important to B2B marketers than ever before;
  • How content fuels personalization for marketing operations — and approaches to develop, optimize and organize your content; and
  • How to deliver truly relevant content to customers and prospects, across channels and throughout the buyer journey.



Eric Westerkamp, VP of Sales at Calibermind

James King, Partner Account Manager at Uberflip

Adrienne Coburn, Partner Programs Manager at Uberflip



3:00-3:15 – Arrivals and networking

3:15-3:30 – Introductions and housekeeping

3:30-3:45 – CaliberMind Intro and Use Cases

3:45-4:30 – Presentation by Uberflip: How to Personalize Content Experiences at Scale for ABM

4:30-5:00 – Discussion


Meeting Details

Date: Wednesday, May 16th

Time: 3:00-5:00 pm MT


CA Technologies

3333 Walnut Street

Boulder, CO 80302

Notes: There is onsite parking in the parking lot to the east side of the building. Please come in the door in the middle of the north wing.


Don't forget to RSVP!


Happy Marketing,

Marisa Rybar and Ginger Wilson

Marketo User Group Co-Leaders

CA Technologies

3333 Walnut Street Boulder United States