April 2018 ATLMUG Meeting

Hi everyone,

Join us Thursday, April 26, 11:30-1:30, at MATRIX!

Get a sneak peek into 2018 Marketo Summit workshop session "Don't Get Lost In The Upside Down Of Your Sales Funnel," being led by Chelsea Kiko and Chris Saporito.  As a strategic marketer, becoming BFFs with your sales team can be challenging. Thankfully, with Marketo, it can be a little easier to earn their trust. This session will show you the power of interesting moments, alerts, and tasks. Learn to use the Marketing Sales Insight (MSI) add-on to strategically nurture your relationship with your account owners by handing off the most engaged leads and helping to push to closed-win status a little quicker. The challenges are vast, from training sales to get them on board to making sure the right type of interesting moments are recorded. Come with us as we take a deep dive into MSI and different ways to utilize the tool to maximize the power of sales alignment. You will learn the right kind of interesting moments to record and how to set them up, when to use a task vs an alert for a highly engaged action, how to ensure your strategy aligns with your lead lifecyle, and best practices for getting sales on board so they trust your interesting moments, alerts, or tasks and follow up quickly.

Thank you to MATRIX for the meeting space and to CloudWords for sponsoring and providing lunch!

Thursday, April 26th

11:30-1:30 ET

MATRIX - 1000 Abernathy Rd NE #500, Atlanta, GA 30328

Northpark 400 Building

Glenn Memorial Room on the 5th Floor

See you there!

Jenny Robertson

jrob5353@gmail.com