Apr
10

Charlotte Marketo User Group Meeting - Apr. 10, 2018

Created by Michael Guzman on Mar 26, 2018

Tuesday, April 10, 2018 at Overground, 1713 Cleveland Avenue, Charlotte, NC 28203 (It looks like a house, but it's really an office space!)

Starts at 9:00 AM ยท Ends at 11:00 AM, PDT (America/Los_Angeles)

Agenda

  • Lunch / Networking
  • Introductions
  • Topic: How to Build Your Marketing ROI Tracking Strategy in Marketo - Courtney Tobe, Overground
    1. Creating a campaign hierarchy using program channels and tags
    2. Attribution Modeling: Multi-touch attribution vs. First touch-attribution
    3. Visualizing the Reporting Output – what are the best reports within Marketo to see Revenue
    4. Tie Your Reporting Programs to Spend
    5. The importance of period costing: Fixed costs vs. variable costs
    6. Tie Your Reporting Programs to Revenue
  • Discussion / Q&A
  • Closing Announcements

 

Sponsor & Host: Overground

 

**** Make sure to register for this event. ****

Overground, 1713 Cleveland Avenue, Charlotte, NC 28203 (It looks like a house, but it's really an office space!)