[BMUG MTG 3/15] Reporting, Reporting, and MORE Reporting

Created by Jody Spencer on Mar 5, 2018

Thursday, March 15, 2018 at Lionbridge, 1100 Winter Street, Waltham, MA

Starts at 1:00 PM ยท Ends at 3:00 PM, PST (America/Los_Angeles)

  • Jody Spencer
  • Lydia Rosa
  • 818e1b2962fc0c639021d98665edc2718ab9d2f1
  • 7a70af15c908c3136c94bbc4a682a2d5f6988798

Date: Thursday, March 15, 4:00pm -6:00pm

Location: Lionbridge, 1100 Winter Street, Waltham, MA
Note: Enter the center entrance and take elevators to the bottom floor and the Learning Center is on the left.

Register Now: BMUG March Event - It's All About Reporting Tickets, Thu, Mar 15, 2018 at 4:00 PM | Eventbrite

We have put together a distinguished panel of speakers that will give you valuable insights and answer all of your questions about various facets of reporting: Reporting in Marketo, Reporting in CRM and Reporting out of Marketo.

How to Develop an Attribution Management System in Marketo:

Tracking the success of your marketing efforts is challenging. Leads come from many different sources and request many different assets. How can you effectively track all of your touch points to gain insight into the effectiveness of your marketing programs?  The “10 Steps to Killer Attribution Management" session will give you all the strategic and Marketo ingredients to build a first/last/multi touch system.  This session will feature a case study highlighting BookingBug’s deployment of this approach in their Marketo instance.


Jeff Coveney                                   Shayna Wilczynski
President                                         US Marketing Manager
RevEngine Marketing                      BookingBug

SiriusDecisions' Measurement Framework -  A Real World Example:

What are the most important data points to facilitate agile, calculated, and strategic demand generation? How do you consolidate and represent such data points across all of your platforms?  Using SiriusDecisions' Measurement Framework, learn how to build an analytics practice which supports visibility of all marketing activities, establishes causality between broad and granular data points, and fosters agility through near real-time measurement across the full analytics spectrum.


@Thomas Zimmerman
Senior Manager, Marketing Operations and Analytics, Localytics

A Reporting Journey – Marketo and More:

Longtime Marketo user Zak Pines of Bedrock Data will facilitate a discussion around reporting:

·         Different approaches - Report in Marketo? Report in CRM? Report using analytics software?

·         A history of Marketo reporting

·         What to do if you’ve hit the wall with Marketo reporting


Zak Pines
VP of Marketing, Bedrock Data

Panel Q&A:

All four speakers will host a highly interactive Q&A session to get everyone’s questions and points of views aired out.  This is your opportunity to get the true insights into what’s worked and what hasn’t around lots of reporting initiatives.

Lionbridge, 1100 Winter Street, Waltham, MA