February 15th MUG Meeting: Sponsored by Kapost

Created by Marisa Rybar on Jan 29, 2018

Thursday, February 15, 2018 at Kapost

Starts at 2:00 PM ยท Ends on Feb 15, 2018 at 4:00 PM, PST (America/Los_Angeles)

Marketing organizations that have invested in building best-in-class content operations enjoy 5x greater revenue contribution. Join us on February 15th at 3pm as Paralee Walls, Director of Digital Marketing and Content Operations at Kapost, walks us through how to build a business case for content operations.



Paralee Walls, Director of Digital Marketing and Content Operations at Kapost


An educator at heart, Paralee is dedicated to building a marketing operation that matters. That means designing digital experiences for every customer that engage, delight, and inform with the right content at right time. She is a guest lecturer for the Digital Creative Institute and General Assembly and contributor to Forbes, CMI, and Kapost's own Marketeer.



  • 3:00-3:15 – Arrivals and networking
  • 3:15-3:30 – Introductions and housekeeping
  • 3:30-4:00 – Kapost Presentation: Building a Business Case for a Content Operation
  • 4:00-4:30 – Discussion
  • 4:30-5:00 – Happy hour, sponsored by Kapost

Meeting Details

  • Date: Thursday, February 15th
  • Time: 3:00-5:00 pm MT
  • Location:
    • Kapost
      2010 14th Street
      Boulder, CO 80302
      *Note: There is a parking garage directly behind our office on the corner of 15th and Spruce-the entrance is on 15th Street. There is also paid street parking but note that there is a two-hour limit. Unfortunately Kapost does not have the capability to validate parking.


See you then!


Happy Marketing,

Marisa Rybar and Ginger Wilson

Marketo User Group Co-Leaders


2010 14th Street Boulder United States