Friday, January 26, 2018 at Independence Branch of Cuyahoga County Public Library, 6361 Selig Dr, Independence, OH 44131
Starts at 8:00 AM · Ends at 10:00 AM, PST (America/Los_Angeles)
Happy New Year! We wanted to kick off 2018 MUG Meetings with a discussion on opt-in compliance.
- Housekeeping - Lunch
- Presentation 1: How to Get the Most Out of Your Canadian Database Post-CASL - Lauren Aquilino
- Presentation 2: EU GDPR Preparation and Best Practices - Dan Stevens.
Our two presentations:
GDPR Compliance for Marketing - Dan Stevens.
In this presentation, I will give a brief overview of GDPR, the implications for Marketing, and what Marketing can – and should do – leading up to the May 25 deadline.
Dan leads the global Digital Platforms & Channels (Marketing) team at Avanade. His team is focused on optimizing the customer experience across all Avanade channels; ensuring all behaviors and engagement activity are fully integrated within Avanade’s marketing automation (Marketo), website CMS (Sitecore) and CRM (MS Dynamics) platforms; and improving Marketing’s overall effectiveness and impact to the business. Dan brings over 25 years of B2B digital marketing experience and leadership. Dan has successfully deployed one of Marketo’s largest and complex environments across Avanade’s global organization – consisting of 23 workspaces and lead partitions and over 3,000 programs.
How to Get the Most Out of Your Canadian Database Post-CASL - Lauren Aquilino
In July of 2014, the Canadian Anti-Spam Legislation (CASL) went into place, requiring companies to have explicit or implicit opt-in from Canadians in order to email them. In July of 2017, the time period for emailing those with implicit opt-in was shortened, and a closer eye is being kept on those out of compliance. In this conversation, you'll learn the answers to:
- What is CASL?
- What are the guidelines I should be following?
- How the heck do I set this up in Marketo?
Lauren Aquilino is a Senior Consultant at Revenue Pulse. Lauren has nearly 10 years' experience setting demand generation and lead management strategies. She most recently comes from GE, where she led a marketing operations team and drove the acquisition and nurture content strategy. She was previously at Hyland Software, where she managed lead generation programs. Lauren is a Marketo Champion, Marketo Certified Expert, Marketo Revvie finalist and Salesforce Certified Administrator.
Please join us for lunch, presentations, and networking @ Independence Branch of Cuyahoga County Public Library.
Independence Branch of Cuyahoga County Public Library, 6361 Selig Dr, Independence, OH 44131