Baltimore User Group Meeting: February 15, 2018

Created by Kim Meyers on Nov 17, 2017

Thursday, February 15, 2018 at Jellyfish

Starts at 2:30 PM ยท Ends on Feb 15, 2018 at 5:00 PM, PST (America/Los_Angeles)

Please join your local Marketo community on Thursday, February 15, 2018 for a Marketo User Group Meeting.



Jellyfish - Baltimore

250 South President St, Suite 10

Baltimore, MD 21202


(Parking: Pier 5 garage - then cross canal & you'll see Jellyfish logo above main entrance.)



Thursday, February 15 **please note, this is a date change from previous save the date**

5:30pm-6:00pm - Welcome, Networking

6:00pm-7:30pm - Discussions


Discussion Topics:

  • Leveraging the GDPR to Make Your Email Marketing Program More Successful and More Profitable, Presented by Jeanne Jennings
    • The General Data Protection Regulation (GDPR) takes effect in May – is your organization ready?
      Join us at this interactive session and you’ll walk away with:

      • an understanding of the specifics of GDPR
      • tips for helping you organization comply
      • ways to use the GDPR to make your email marketing more effective and more profitable

        What’s your most pressing GDPR question? Send it to Jeanne (JJ@EmailOpShop.com) in advance and she’ll do her best to include the answer in her presentation. Hope you can join us!
  • How to create a "Netflix" experience with your B2B content


Jeanne Jennings Head Shot 11 2013.pngAbout Jeanne Jennings:

Jeanne Jennings is Founder and Chief Strategist of Email Optimization Shop, a consultancy with a direct response approach to digital marketing strategy, tactics and creative direction. She and her team help clients make their email marketing initiatives more effective and more profitable.


She is also a recognized expert in the email marketing world and a sought-after speaker and author on industry topics. Jeanne has over 20 years of experience in the email and online marketing and product development world; she began her career with CompuServe’s Business Services Group in the late 1980s.


For more than 15 years Jeanne has been focused primarily on email marketing, beginning in 2000 when she was head of email product development for Reed Business Information US, a division of Reed-Elsevier and, at that time, the country’s largest B2B publisher.


Jeanne is on the board of directors of the Email Experience Council, the DMA’s email marketing special interest group.


From 2001 to 2016 she wrote a regular column on Email Marketing for ClickZ.com. She is also a regular contributor to the Red Pill Email Blog, her own Email Optimization Shop Blog and the Only Influencers Blog.


Jeanne is an adjunct professor in Georgetown University’s School of Continuing Studies; she teaches a graduate-level course on digital marketing. She’s also a huge hockey fan (Let’s go Caps!).


Food & libations provided by: LookbookHQ (thanks LBHQ!)




250 South President St, Suite 10 Baltimore, MD 21202 United States