SD MUG - Marketing and Business Intelligence: How to Get Real Answers to Your Business Questions - January 22, 2018

Created by Iryna Zhuravel Expert on Oct 6, 2017

Monday, January 22, 2018 at Altium Office, 4225 Executive Square

Starts at 4:00 PM · Ends at 7:00 PM, PST (America/Los_Angeles)

1. Presentation Slides

2. Join SD MUG Slack group


We will talk about how to rein in your data using BI tools and techniques.


Topics will include:

1. New data challenges and business questions, and why out of the box Marketing Automation/CRM reports are not enough

2. Basics behind the data analysis: data warehousing, ETL, joins and formulas (I promise to keep it short and simple )

3. Marketing analytics platforms landscape

3. Altium's experience with Domo



4:00 - 4:30 - Arrivals and networking  - we are meeting at the Marriot La Jolla

4:30 - 4:45 - Introductions

4:45 - 6:00 - BI and Analytics presentation and discussion

6:00 - 8:00 - Domo sponsored Happy Hour at Marriot 


Meeting point: Altium has two offices in two different buildings, it caused some confusion in the past. We will meet at the Marriot La Jolla (outdoor area with the fire pit) right next door to avoid any confusion and will walk to our office at 4:30 pm (large conference room on the first floor, 4225 Executive Square)

Contact: Please feel free to call Iryna if you can't find the place - 858-405-7712

Parking: There are two parking garages right next to our office, we will provide parking validation.

Altium Office, 4225 Executive Square

8584057712 · iryna.zhuravel@altium.com