Baltimore MUG - May 16

Created by Kim Meyers on May 11, 2017

Tuesday, May 16, 2017 at 6821 Benjamin Franklin Dr, Columbia, MD 21046

Starts at 2:00 PM ยท Ends at 4:30 PM, PST (America/Los_Angeles)

  • Kim Meyers
  • Will Davis
  • d4c08f201980343b7f5b57ea958231f9cf5eec64
  • 6a217dd385110b111790f4cea88baeeca02ac9d2
  • 2edd1db2f2b6afb7f8e2988a55a4bfd9d95457de

Join us to network with fellow Marketo users, and to discuss:

  • The A/B Conundrum - A/B testing is a powerful yet oft-misunderstood and potentially misleading method for optimizing your marketing message and materials to generate the greatest user interaction. In “The A/B Conundrum,” Geoffrey Forman, Director of Marketing Operations at ITEM Media, will be discussing if, how, and when A/B testing should be integrated into your marketing production and how to interpret the results. Topics discussed will include A/B testing best practices, testing across mediums, an introduction to multivariate testing, the data behind preparing an A/B test, and post-test analysis.
  • Marketo Summit Snackables - Key takeaways from last month's Marketo conference in San Francisco.

We hope to see you there, and please, bring a friend or colleague along with you!

6821 Benjamin Franklin Dr, Columbia, MD 21046