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San Mateo MUG Meeting - Sales and Marketing Alignment

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Description

This MUG meeting includes:

 

Sierra Summers, Director of Marketing at People.ai on:

- How to help sales help themselves using MSI

- Ensuring lead SLA's are hit

- Nailing the lead qualification process with sales partnership

- Combatting cherry picking and making sure good leads get through

 

Marne Reed, Chief Evangelist, VP Strategic Alliances at PFL on:

Driving Customer Engagement

The promise of marketing automation is to move away from disparate solutions and create a true engagement journey delivering the right content at the right time based on how people are interacting with your brand. But how do you create that engagement and get the results you need when the digital world is so cluttered? Learn how some marketers and sales teams are engaging with their leads and prospect, driving double digit response rates using a tactile approach in their marketing and CRM campaigns.

 

Agenda:

3:00pm - Check in

3:10pm - Marne Reed, Chief Evangelist, VP Strategic Alliances at PFL on Driving Customer Engagement

3:25pm - Sierra Summers, Director of Marketing at People.ai on Sales and Marketing Alignment

4:05pm - Introductions - “Something you want to learn"

4:20pm - Huddle Sessions

5:00pm - Close

 

As always, we'll have our small group huddle sessions around key topics. This is a great chance to connect with your fellow marketers - join us!

When and Where

  • Start Time:

    Aug 30, 2017 3:00 PM PDT (America/Los_Angeles)
  • End Time:

    Aug 30, 2017 5:00 PM PDT (America/Los_Angeles)
  • Event Location:

    Marketo HQ (2nd Floor Classroom) - 951 Mariners Island Blvd, Suite 500, San Mateo, CA 94404

Event Info

  • Event Type:

    User Group Meeting
  • Event Visibility & Attendance Policy:

    Open

Contact Info

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