Dec 7th SVMUG 1 - 3pm @ Bloom Reach

Created by Jessica Kao Champion on Nov 22, 2016

Wednesday, December 7, 2016 at Bloom Reach

Starts at 1:00 PM · Ends at 3:00 PM, PST (America/Los_Angeles)

Our last meeting of the year is just right around the corner. 


Where: Bloom Reach 82 Pioneer Way, Mountain View, CA 94041

When: Wednesday Dec 7th 1:00 - 3:00 pm



How to Achieve End to End Reporting with the Right Marketo Program Architecture



Jessica Kao, SVMUG Co-leader



Tired of going to reporting talks and hearing how someone else was able to build reports that wowed their C-suite, but you were left no closer to being able to create them?   What is rarely talked about is that getting reporting right starts with clean data and the proper Marketo Program architecture. I’ll cover how to set up Marketo programs so you can ultimately create reports to answer your questions


We will cover best practices and focus the majority of the time on common use cases from simple to complex scenarios and how to architect the programs to get clean data feeding into your reports. 


Bring your use cases and we will build Marketo programs together, walk through the logic, understand what the reporting implications are depending on how you set up your program infrastructure. 


Afterwards, let’s share any end of year clean up best practices.  If you have any suggestions for future meeting topics or would like to volunteer to give a talk, let us know. 

Bloom Reach

82 Pioneer Way Mountain View United States