Webinar: Why the Marketing Team Should Own the Corporate Website

Created by Kevin Pferdner on Nov 17, 2016

Thursday, December 1, 2016 at Register here:

Starts at 1:00 PM · Ends at 2:00 PM, PST (America/Los_Angeles)

  • Kevin Pferdner

Hey SLC Marketo Experts,

HyperX Media is hosting a webinar on December 1 @ 2:00 PM and you are all invited to attend.


In enterprise environments, IT/IS teams have historically owned the corporate website because it is viewed as a technology asset beyond the comprehension of mere marketers. In today’s server technology ecosystem, managing a stable and secure web presence can be easily accomplished without the constant involvement of internal IT/IS staff. This combined with the mounting need for fast-paced changes and frequent technology stack updates and testing makes the IT/IS team misaligned to handle this task.


Register for our free webinar to arm yourself with a clear and compelling case for taking control of your corporate website.


  • Tips on how to convince executives that marketing should have full control of the MarTech stack
  • Website hosting and technology overview translated for marketers
  • Website related MarTech software recommendations and descriptions
    • Analytics
    • A/B testing
    • Hosting performance and uptime monitoring
    • Marketing automation / personalization
  • Website go-live checklist

Register today!


Feel free to reach out to me with any questions.




Register here: