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Why a Clear Brand Strategy is Vital to Effective Content Marketing

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Description

How do you produce killer content that boosts business? In the content marketing landscape, one truth remains: start with a good story. Many small businesses randomly create content without a clear brand story lighting the way.

 

Building a strong brand strategy first focuses you on the right targets, messages, channels – and voice. Without it, your content is inconsistent, inefficient, and ignored.  Discover how to craft a strong brand strategy to guide a content marketing plan that delights your audience and gets results.

 

Join the meetup to:

  • Discover what brand really means – and the three crucial ways it matters to your bottom line.
  • Learn what goes into a strong brand strategy and why it serves as the foundation for everything you do, including content marketing
  • See examples of brand and content marketing “fails”
  • Discover the five marks of a power brand
  • Learn how to avoid the two biggest brand mistakes small businesses make

 

Presenter: Maria Ross (@redslice)

Founder, Author, Speaker, Brand Strategist at Red Slice, LLC

 

Register here: https://www.meetup.com/Bay-Area-Content-Marketing/events/234303556/

When and Where

  • Start Time:

    Nov 9, 2016 6:30 PM PDT (America/Los_Angeles)
  • End Time:

    Nov 9, 2016 8:00 PM PDT (America/Los_Angeles)
  • Event Location:

    DNN Corp, DNN 155 Bovet Road, Suite 201, San Mateo
  • Country:

    United States

Event Info

  • Event Type:

    Meeting
  • Language:

    English
  • Event Visibility & Attendance Policy:

    Open

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