Event has ended
How do you produce killer content that boosts business? In the content marketing landscape, one truth remains: start with a good story. Many small businesses randomly create content without a clear brand story lighting the way.
Building a strong brand strategy first focuses you on the right targets, messages, channels – and voice. Without it, your content is inconsistent, inefficient, and ignored. Discover how to craft a strong brand strategy to guide a content marketing plan that delights your audience and gets results.
Join the meetup to:
- Discover what brand really means – and the three crucial ways it matters to your bottom line.
- Learn what goes into a strong brand strategy and why it serves as the foundation for everything you do, including content marketing
- See examples of brand and content marketing “fails”
- Discover the five marks of a power brand
- Learn how to avoid the two biggest brand mistakes small businesses make
Presenter: Maria Ross (@redslice)
Founder, Author, Speaker, Brand Strategist at Red Slice, LLC
When and Where
Start Time:Nov 9, 2016 6:30 PM PDT (America/Los_Angeles)
End Time:Nov 9, 2016 8:00 PM PDT (America/Los_Angeles)
Event Location:DNN Corp, DNN 155 Bovet Road, Suite 201, San Mateo
Event Visibility & Attendance Policy:Open