Oct
12

Baltimore MUG, 10/12, Predictive Marketing & Guerrilla Approach to Data Quality

Created by Kim Meyers on Sep 21, 2016

Wednesday, October 12, 2016 at Rohde & Schwarz

Starts at 1:30 PM · Ends at 3:30 PM, PDT (America/Los_Angeles)

Please join us for our October Meeting on Wednesday, October 12!

Food and refreshments provided by Everstring.com.

 

Agenda:

Predictive Marketing, presented by Greg George of Everstring.com

Predictive what?? Predictive marketing means using data science to make smarter marketing decisions by predicting which marketing actions are more likely to succeed, and which are more likely to fail.

 

Guerrilla Approach to Data Quality: How to win the battle with few resources, presented by Helen Abramova of Software AG

- Major data streams and data governance

- Key data issues - how to prioritize your efforts

- Lead Life Cycle and data quality - standards and best practices

- Resources, tools and other help

- Quick tips on data quality improvement

 

**Please invite your colleagues! The more people to engage in the discussion, the more everyone will benefit!**

Hope to see you there!

Rohde & Schwarz

6821 Benjamin Franklin Drive Columbia, MD 21046 United States

443-896-4904 · kim.meyers@rsa.rohde-schwarz.com