Training Course – Revenue Cycle Analytics & Explorer Reporting ($375 USD)

Created by 5545f8954603a7590b923042ed771b52e317ff87 Employee on Jun 28, 2016

Wednesday, July 27, 2016 at Virtual Instructor-led Training

Starts at 8:00 AM · Ends at 11:00 AM, PST (America/Los_Angeles)

  • 5545f8954603a7590b923042ed771b52e317ff87

Learn how to configure your programs and campaigns for optimal analysis and reporting. We’ll review how first-touch and multi-touch program attribution are calculated and share best practices to setup your programs for revenue cycle analytics. Through guided training we’ll also walk you through the Opportunity Analyzer and Program Analyzer, then introduce you to Revenue Cycle Explorer reporting, covering both standard and custom reports.



In this course you’ll learn how to:

  • Describe Marketo Revenue Cycle Analytics (RCA) and its importance.
  • Define program attribution and state the differences between firsttouch and multitouch attribution.
  • Setup your programs for optimal RCA effectiveness.
  • Utilize Marketo’s Opportunity Influence Analyzer, Program Analyzer, and Revenue Cycle Explorer (RCE).



Course is ideal for those experienced using Marketo programs and who have the Marketo Revenue Cycle Analytics product. Seats in this course are available for purchase on a first come, first served basis.



$375 USD per seat

Payment via credit card, sales order, etc.



Please visit the University and search for Revenue Cycle Analytics. Select the Revenue Cycle Analytics (RCA) and Explorer (Virtual Training) course from the search results to see all available dates and times. To enroll in a course, click the Request Access button. Registration typically closes three days before event start.

Virtual Instructor-led Training