Tuesday, June 28, 2016 at At Your Desk!
Starts at 10:00 PM · Ends at 11:00 PM, PST (America/Los_Angeles)
TUES. JUNE 28 - 10AM PT/1PM ET
Today, mobile, social and cloud technologies are transforming the customer experience and putting customers in control. In this digital age, marketers must always be improving marketing execution with an eye toward growing revenue. To align brand with lifelong customer experiences, marketers must set a new bar for using insight and automation to create more meaningful customer interactions across all stages of the customer life cycle.
Join our guest Laura Ramos, Vice President and Principal Analyst at Forrester Research, and Matt Zilli, Senior Director of Product Marketing at Marketo, to learn why the next wave of competitive advantage will favor firms that obsess over their customers’ experiences and deliver what buyers want before competitors do. Learn how marketing strategies that leverage automation to transform the customer experience can make the difference between thriving and merely surviving in the digital age.
At Your Desk!