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Everything Attribution: Implementing, Operating, and Explaining Marketing’s Influence on Revenue

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Hello ATX MUGgers!


Our 2nd local ATX User Group event of the year is upon us. I hope the people who attended the Marketing Nation Summit received some valuable insight into all things Marketo. We have a guest speaker for our next event that will present on the topic of Revenue Attribution.


What: Everything Attribution: Implementing, Operating, and Explaining Marketing's Influence on Revenue

When: Wed, July 6th (3:00 - 5:00PM)

Where: Slake Cafe (120 E. 7th St., Austin, TX 78701)

Agenda: 1 hour presentation & 1 hour of networking

Speaker: Kate Goossens, Reporting Specialist at Elixiter

Sponsors: Elixiter & ReachForce will be providing food and open bar.

"I know half of my Marketing efforts are working…I just don’t know which half!” Sound familiar? One of Marketing’s most important functions is discovering which activities generate revenue and which do not. Measuring a program’s contribution revenue is the holy grail of marketing measurement, but doing so requires a fine mix of infrastructure, daily operations, and strategy to make that vision a reality. Join us for our next Austin Marketo User Group Meeting to learn about the specific pieces necessary to enable and communicate Marketing’s influence on revenue using Marketo.

This 45 min talk will focus on:

  • What is Marketing Attribution and Why Does It Matter for My Business?
  • First Touch, Last Touch, Multi-Touch – How Do I Choose the Right Attribution Model?
  • Understanding Marketo Attribution Settings
  • Data Capture and Program Structure Best Practices
  • Using Marketo’s Revenue Cycle Explorer for Attribution Reporting
  • Interpreting Results and Communicating Attribution inside Your Org”


About the Speaker: Kate Goossens


"Kate is the Analytics and Reporting Specialist at Elixiter.  Kate understands the sales process through every stage and more importantly, knows how to report and advise based on the numbers. She spends her days in the granular detail of Marketo’s reporting tools."


Hope to see y'all there!



When and Where

  • Start Time:

    Jul 6, 2016 1:00 PM PDT (America/Los_Angeles)
  • End Time:

    Jul 6, 2016 3:00 PM PDT (America/Los_Angeles)
  • Event Location:

    Slake Cafe

Event Info

  • Event Type:

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