Monday, April 18, 2016 at Illumina, Inc. - Worldwide Headquarters, 5200 Illumina Way (formerly 5200 Research Pl), San Diego, CA 92122
Starts at 4:00 PM · Ends on Apr 18, 2016 at 6:00 PM, PST (America/Los_Angeles)
Registration is now open for the upcoming meeting of the San Diego Marketo User Group.
We are fortunate that we will have Frank Passantino, a Product Manager at Marketo visit us to discuss the topic of Engagement Marketing.
What is Engagement Marketing?
Prospect Nurture Structure
How to structure prospect nurture
How a lead enters the prospect nurture model
When and how to pause or unpause someone in the prospect nurture model
Assets and Communication Limits
- Recommended communication limits and assets per stream
- Measuring Performance
Things to keep in mind in general and based on this model
They'll be a lot of great information shared, so think about bringing a co-worker with you!
Hope to see you there.
Illumina, Inc. - Worldwide Headquarters, 5200 Illumina Way (formerly 5200 Research Pl), San Diego, CA 92122