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San Diego MUG Meeting - April 18, 2016

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Registration is now open for the upcoming meeting of the San Diego Marketo User Group.

We are fortunate that we will have Frank Passantino, a Product Manager at Marketo visit us to discuss the topic of Engagement Marketing.




  • What is Engagement Marketing?

    • High-level What is Engagement Marketing

      Frank Passantino
    • Prospect Nurture Structure

      • How to structure prospect nurture

    • Lead Process

      • How a lead enters the prospect nurture model

    • Pausing/Unpausing

      • When and how to pause or unpause someone in the prospect nurture model

    • Assets and Communication Limits

      • Recommended communication limits and assets per stream
    • Measuring Performance
      • Engagement score

    • Gotcha’s

      • Things to keep in mind in general and based on this model


    They'll be a lot of great information shared, so think about bringing a co-worker with you!


    Hope to see you there.


    Rhonda Ross & Candyce Barber

    When and Where

    • Start Time:

      Apr 18, 2016 4:00 PM PDT (America/Los_Angeles)
    • End Time:

      Apr 18, 2016 6:00 PM PDT (America/Los_Angeles)
    • Event Location:

      Illumina, Inc. - Worldwide Headquarters, 5200 Illumina Way (formerly 5200 Research Pl), San Diego, CA 92122

    Event Info

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    • Event Visibility & Attendance Policy:


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