Apr
18

San Diego MUG Meeting - April 18, 2016

Created by Rhonda Ross on Mar 14, 2016

Monday, April 18, 2016 at Illumina, Inc. - Worldwide Headquarters, 5200 Illumina Way (formerly 5200 Research Pl), San Diego, CA 92122

Starts at 4:00 PM ยท Ends on Apr 18, 2016 at 6:00 PM, PST (America/Los_Angeles)

Registration is now open for the upcoming meeting of the San Diego Marketo User Group.

We are fortunate that we will have Frank Passantino, a Product Manager at Marketo visit us to discuss the topic of Engagement Marketing.

 

Agenda:

 

  • What is Engagement Marketing?

    • High-level What is Engagement Marketing

      Frank Passantino
    • Prospect Nurture Structure

      • How to structure prospect nurture

    • Lead Process

      • How a lead enters the prospect nurture model

    • Pausing/Unpausing

      • When and how to pause or unpause someone in the prospect nurture model

    • Assets and Communication Limits

      • Recommended communication limits and assets per stream
    • Measuring Performance
      • Engagement score

    • Gotcha’s

      • Things to keep in mind in general and based on this model

     

    They'll be a lot of great information shared, so think about bringing a co-worker with you!

     

    Hope to see you there.

     

    Rhonda Ross & Candyce Covington

    Illumina, Inc. - Worldwide Headquarters, 5200 Illumina Way (formerly 5200 Research Pl), San Diego, CA 92122