Online Events: Turning Virtual Guests Into Real Success

Created by Helen Abramova Champion on Mar 4, 2016

Wednesday, April 27, 2016 at 7900 Westpark Drive, McLean, VA 22102

Starts at 2:00 PM ยท Ends on Apr 27, 2016 at 5:00 PM, PDT (America/Los_Angeles)

Dear friends,


Please join us for a next MUG meeting on Wednesday, April 27th at 5 pm EDT in McLean, VA.


The topic: Online Events: Turning Virtual Guests Into Real Success



  • Jignesh Shah is the CEO of Rybbon, a digital gifting platform for marketers. He was previously the CMO at Metalogix  where 3x revenue growth drove a successful acquisition by Permira. Jignesh’ team built an advanced digital marketing platform around Marketo and Salesforce.com to fuel demand for 8 products in 9 global regions.


Session outline:

  • Online Events: Webinars vs. Live Demos vs. Virtual Events
  • Goals & Fit to Marketing Strategy
  • Secrets of driving webinar attendance in 2016
  • Webinar follow-up: using segmentation to drive conversions
  • Integrating the new sales communications tools into webinar follow-up
  • Scaling your webinar program.


Also the meeting will include Marketo Hacks, upcoming Marketo Summit discussion, a breakout session, and a networking break.


Sponsor of the event: Logi Analytics.


Directions: 7900 Westpark Drive, McLean, VA 22102.
On arrival, please go to Level G and look for the Marketo User Group signs (conference room Tysons 1 & 11 on the ground floor of the building).

Metro: Silver Line – Tyson’s Corner Station (about a 10 min walk).

Parking: Free guest parking in guest parking lot or in garage (no need for validation after 7 pm; gate is open).

7900 Westpark Drive, McLean, VA 22102