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Marketing Competencies and Enablement: Addressing the Skills Gap - Presented by SiriusDecisions!

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At the April user group meeting we will be joined by Marcia Trask, Research Director at SiriusDecisions, who will be presenting on: "Marketing Competencies and Enablement: Addressing the Skills Gap." During the session, participants will see research on marketing skills gaps and trends, learn about competency mapping, and acquire insight into how peer companies are developing marketing enablement programs to support marketing professional development. Attendees can join the discussion to share your experiences, successes and challenges in up-skilling your marketing functions. The goal is for each participant to walk away with actionable ideas to enhance the way you approach marketing enablement efforts in your organizations.


The topics for our meeting this month is very applicable to your extended marketing and management teams, so invite to have them join and participate in the meeting and discussion with the SiriusDecisions Research Director!



Register here or on this group event page for our meeting this month.


Meeting Sponsored by:

When and Where

  • Start Time:

    Apr 20, 2016 2:30 PM PDT (America/Los_Angeles)
  • End Time:

    Apr 20, 2016 4:30 PM PDT (America/Los_Angeles)
  • Event Location:

    MarketStar Offices, 10619 South Jordan Gateway, Suite 200, South Jordan, UT 84095

Event Info

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  • Event Visibility & Attendance Policy:


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