Engagement and Nurturing: How To Cultivate Fruitful Leads

Created by Helen Abramova Champion on Feb 15, 2016

Wednesday, March 16, 2016 at 1776 Wilson Boulevard, 5th Floor, Arlington, VA 22209

Starts at 2:00 PM ยท Ends on Mar 16, 2016 at 5:00 PM, PST (America/Los_Angeles)

Dear friends,


You are invited to our next MUG meeting on Wednesday, March 16, in Arlington, VA, at 5 pm - 8 pm.


The topic: Engagement and Nurturing: How To Cultivate Fruitful Leads.

The meeting will include presentations, Q&A, and a breakout session on following questions:

  • How to create a list for Engagement programs (by product, place in a funnel, previous behavior)
  • What is triggering Nurturing campaigns (status, CTA, manually)
  • How to identify or create the right content
  • How to build and navigate through Engagement streams
  • Testing and other tuning to get better results.


  • Derek Vansant, CEO, Scalable Demand. Derek has 15 years of experience building qualified sales pipeline and revenue for B2B technology companies. He has served in marketing leadership roles at Logi Analytics, Metalogix Software, and CircleBack, and helped numerous venture funded companies in a consulting capacity.
  • Robert McDaniel, Senior Marketing Manager, Cyveillance. Robert has 13 years of experience in managing marketing automation, SEO, SEM, and Social Media campaigns; he previously worked for SourceFire (acquired by CISCO)and is currently with LookingGlass Cyber Solutions (fka Cyveillance); he also owns Google Partners: Adwords Certification and SearchLight: SEO All-Star Certification.


Also we will be discussing "Marketo Hacks" on creative solutions and quick fixes.


Refreshments will be provided by LMO Advertising, sponsor of the event.



LMO Advertising is located at 1776 Wilson Blvd., 5th Floor, Arlington, VA 22209. If you are coming by car, metered parking is available on streets or you may pull into the office building garage (located off N. Quinn) for covered hourly paid parking. Please do not park in the lot for Mele/Ben’s Chili Bowl. It is monitored by the businesses of that complex and you will be towed.


Want to leave your car at home and Metro? We are also located close to the Rosslyn (Blue/Orange/Silver) and Courthouse (Orange/Silver) Metro stops and the 38B and 4B Metrobuses stop right in front of our building.


If there are any questions or suggestions, please contact Helen Abramova at 703-473-0299 or

1776 Wilson Boulevard, 5th Floor, Arlington, VA 22209