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ATX MUG Meetup - Mastering Deliverability, Bounce Management, & Email Engagement

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Description

Hello Austin User Group and beyond,

 

Event Details

 

What: ATX Marketo User Group Meetup: Mastering Deliverability, Bounce Management, & Email Engagement in Marketo

When: Wed, April 6th (3:00 - 5:00PM)

Where: Slake Cafe (120 E. 7th St., Austin, TX 78701)

Agenda: 1 hour presentation & 1 hour of networking

 

Let's kickoff the first Austin Marketo User Group Meeting of 2016 with a talk about Email Deliverability.

 

With all the bells and whistles that our favorite Marketing Automation platform offers, none of it matters if the email does NOT reach the customer's inbox.

 

This 45 min - 1 hour talk will focus on:

 

  • Segmenting data to achieve 99%+ sustained email deliverability
  • Discussion of Marketo's different bounce categories
  • Building Marketo smart lists to segment hard and soft bounces
  • 3rd party tools to monitor complaints, blacklists, compliance, & deliverability
  • Automated weekly email reports to measure engagement
  • Tips and tricks learned over the years of sending email

 

About the speaker

 

HI, I am Jason Boehle, the organizer of the ATX MUG group and speaker. I've been in the business of Email Marketing for about 12 years now. I began my career in the early days of Performance Marketing around the time of Can-Spam Act of 2003 using custom email applications connected to PMTA. Later I moved onto using some of the premier email newsletter platforms (Constant Contact, Mailchimp, iContact, Campaigner, MyEMMA & more!) for small to mid-sized companies.

 

I've used Marketo just about everyday for close to two and a half years for both B2B and B2C mid-sized companies. Today I use Marketo for email retention & acquisition for a local B2C company called Aquasana.

 

I look forward to meeting you and connecting the great Marketing Automation professionals in the area!

When and Where

  • Start Time:

    Apr 6, 2016 1:00 PM PDT (America/Los_Angeles)
  • End Time:

    Apr 6, 2016 3:00 PM PDT (America/Los_Angeles)
  • Event Location:

    Slake Cafe at 120 E. 7th St., Austin, TX 78701, 1611 W 5th.St. #165, Austin

Event Info

  • Event Type:

    Meeting
  • Event Visibility & Attendance Policy:

    Open

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