Marketo User Group Meeting

Created by Diederik Martens Expert on Jan 21, 2016

Tuesday, May 24, 2016 at Rotterdam, Van Nelle Fabriek

Starts at 12:15 AM · Ends at 4:30 AM, PST (America/Los_Angeles)




- Search Engine Optimization (SEO)

- Learnings from the Marketo Summit 2016

- Guided factory tour at Van Nelle (UNESCO World Heritage)



Hosted by Sana Commerce at the former Van Nellefabriek aan de Delfshavense Schie, with guided tour.



09:15 - 09:30   Welcome with coffee

09:30 - 09:45   Start MUG by Diederik & Short introduction by Sana Commerce

09:45 - 10:45   Presentation on the topic of SEO

10:45 - 11:30   Marketo summit learnings

11:30 - 12:30   Guided tour at the Van Nelle factory (max 20 participants).

12:30 - 13:30   Optional time for networking



Van Nelle Factory. UNESCO World Heritage


Search Engine Optimization (SEO)

Meer zichtbaar, beter vindbaar

Online zichtbaarheid en vindbaarheid gaan tegenwoordig hand-in-hand. Ze zijn onmisbaar voor een succsvolle marketing strategie. Er is veel overlap en toch verdient het allebei aparte aandacht. In deze presentatie geven Chris Kleingeld (SEO specialist) en Jeroen 's-Gravendijk (Social Media Strateeg) van De ReputatieRegisseurs hun beste tips op gebied van SEO, Social Media en online strategie.


Marketo Summit 2016 Learning

The session recordings will be made available by Marketo in June. But prior to that Jeanette, Heleen, Kevin, Sophie, Julenne, Maarten, and Diederik will be sharing about each of their top-5 sessies they attended in Las Vegas. The sessions that will be highlighted, for 1-2 minutes each, include:

- Marketo Pro-Tips: New Ideas You Can Implement Today

- The journey to successful marketing operations

- Program for performance (incl. system priorities, etc)

- ABM Success Path - Infrastructure & Campaign Secrets Unveiled

- How to Effectively Manage Crisis in the Marketing Operations Center

- Something about upcoming product enhancements (Orion, analytics, en Email designer)

- The secret sauce for Outbound marketing

- Are you getting the most out of your webinars?

- Product Keynote - New email templates

- Creating a platinum level event experience

- Account based Marketing - Marketo's collaborative approach

- Using the Marketing Calendar & Program Schedule view (University Day)

- Product Session: Web Personalization, How to get started

- The Customer Genome and the Future State of Personalization

- Customers: Your Not So Secret Sales Team. Creating an Effective Referral Program

- The State of Marketing Automation

- Marketing Analytics to Optimize Each Step of the Buyers Journey from Acquisition to Advocacy

- Marketo and Predictive Analytics: A Real, live Customer-Side Case Study of Predictive Analytics

- Too Sexy to Fail: Why Many Marketers Face Palm When It Comes to Marketing Automation Implementation

- 6,5 things to change in your marketing in 2016

- Good Content vs. Good Enough Content

- 15 Things to Never Tell Your CMO

Rotterdam, Van Nelle Fabriek

Van Nelleweg 1 Rotterdam Netherlands

+31615291986 ·