Nov. 10, 2015 #TORMUG: Becoming Awesome at Funnel Management & Marketo Reporting

Created by Justin Norris Expert on Oct 23, 2015

Tuesday, November 10, 2015 at Uberflip

Starts at 3:00 PM ยท Ends on Nov 10, 2015 at 5:00 PM, PST (America/Los_Angeles)

Funnel metrics, campaign influence, cohort marketers, we all know we need these things. But we may also know our reporting systems aren't all that they could be and should be.


So how do you track the numbers that matter? And how do you swim through the ocean of data to find real insights that drive your business forward?


Come  hear two experts share the tools and processes they use to create data-driven marketing practices. You'll take away inspiration to bring your own reporting to the next level.


Building and Managing Your Demand Generation Funnel


Alex Shipillo

Director of Demand Generation, Influitive


For B2B marketers, funnel management is the critical difference between just doing "creative campaigns" and actually generating measurable marketing-driven results for your revenue organization. Alex will share the details behind Influitive's demand generation processes, which generate more than 3500 inquiries per month, create more than 60% of Influitive's pipeline, and have enabled the company to grow revenues more than 300% in the last year. If you want marketing to have a bigger seat at the table in your organization and a better relationship with your sales team, this is a session that you don't want to miss.


Best Practices for Marketing Reporting


Dan Radu
Principal Marketo and Salesforce Consultant, Macromator


The presentation will cover how to get the most out of Marketo reporting, a checklist of things which need to be in place to have accurate reporting, and what story do the numbers tell us.


About the Presenters!



Dan Radu is the Principal Marketo Consultant at Macromator. He founded the agency to empower marketing organizations to make the most out of Marketo and Salesforce. Dan is both a Marketo Certified Expert and Certified Salesforce Administrator.


Prior to doing Marketo consulting he was working in various marketing roles in Canada and Europe. Besides his passion for demand gen strategy and marketing technologies you will find him exploring the outdoors, keeping up with technology news or travelling the world.








Alex Shipillo is a growth marketer and startup junkie living in Toronto. He heads up demand generation at Influitive, a rapidly growing marketing technology company. Prior to that, he held startup marketing roles at Indochino and Pressly.






Hosts and Sponsors


TORMUG Leaders: Caryl Mostacho and Justin Norris

Sponsor: Many thanks to our amazing Venue sponsor Uberflip along withHana Abaza and team.




135 Liberty Street, Suite 401 Toronto Canada