Thursday, November 19, 2015 at One MetroCenter, 4010 Boy Scout Blvd., Tampa, FL 33607
Starts at 8:45 AM · Ends at 10:45 AM, PDT (America/Los_Angeles)
Topic: Lead Scoring and Lead Lifecycle (in-person & virtual event)
RSVP HERE: TMUG - November 2015 Meeting RSVP Survey
Presentation: Lead scoring and lead lifecycle are two programs in Marketo that both provide valuable insight on your leads. They also automate and streamline metrics, tracking and more! But, how do you get started or know if your current program is really working?
Join us to discuss:
- Starting with lead scoring
- Assessing & optimizing your existing lead scoring methodology
- Lead lifecycle – what is it and why?
- Building a lead lifecycle
The presentation will be followed by an informative 10-15 minute Q & A session.
Christina Lefebvre, Marketing Automation Consultant, Antenna
A veteran in Marketing Automation, Christina's digital marketing experience spans industries including Software as a Service and Financial Services. She loves discovering insights that open eyes to new opportunities that come from an optimized marketing platform.
Christina has spoken numerous times at the Minneapolis Marketo User Group – a networking group that she founded and led for 3 years, and is a Marketo Certified Expert (MCE).
Now, as a full-time marketing automation consultant with Antenna, Christina focuses on optimizing tools and efforts for other companies. Her clients experience faster and more effective Marketing Automation through proper setup and execution of lead generation, nurturing, scoring, customer relationship management, segmentation, and customer lifecycle tracking.
When: Thursday, November 19, 2015
In-Person Meeting Time: 11:45 AM - 1:45 PM
Virtual Presentation Time: 12:15 PM - 1 PM
In-Person Meeting Location: One MetroCenter building (across the street from the International Plaza Mall), ABILITY Network (Suite 900) - 9th floor
Access to Virtual Presentation: Click for Registration
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