Marketo October New Feature Release and How do you do ABM (Account Based Marketing) before ABM?

Friday, December 4, 2015 at

Starts at 12:00 PM ยท Ends at 1:30 PM, PDT (America/Los_Angeles)


  • Some exciting new Marketo features released this quarter
  • Today's hot marketing topic is Account Based Marketing. For marketers who are used to lead counts and drip nurturing, this sounds like a giant change complete with new technology. The reality is you can start using ABM techniques today with Marketo! Join us to learn how to use lead nurturing techniques with ABM as a central approach.
  • Use Case of ABM- Apigee





  • Madhu Gulati is President of ShowMeLeads (Marketo Partner).
  • Josh Hill is a the Principal Consultant at Marketing Rockstar Guides, where he works with marketers to tell their story automatically and at scale.
  • Prash Shenoy is a Senior Director at Apigee.