NYMUG Meeting 8/26: Marketo Technical Secrets

Created by Elliott Lowe Expert on Jul 17, 2015

Wednesday, August 26, 2015 at Institute for Integrative Nutirtion, , , NY, 10003

Starts at 3:00 PM ยท Ends on Aug 26, 2015 at 5:00 PM, PDT (America/Los_Angeles)

Mark your calendars today and plan to attend our next meetup on August 26 where Sanford Whiteman will highlight a wide variety of capabilities that most don't realize are available with Munchkin, Forms 2.0 and more.  Below is a tentative outline of the areas that will be covered.


Choosing the right API: SOAP/REST vs. Forms vs. Munchkin vs. Webhooks; performance, capacity, and reliability


Advanced Forms 2.0

    • localizing a form (switching languages on-the-fly)
    • adding an email confirmation (and general insight into the Forms 2.0 DOM)
    • building a Referral Form without messing up the associated lead
    • building a multi-step form
    • form prefill on embedded forms: making it happen (with no rate-limited APIs or server -side code!)
    • cross-posting a form to Marketo and to your third-party service/server

    Advanced Munchkin

      • using the Beaconize script to stop Munchkin from bogging down your site (and to increase analytics reliability)
      • using mchNoDecorate to eliminate unnecessary traffic
      • using Munchkin across domains


    Enhancing the Marketo UI with bookmarklets

      • the Bitlify bookmarklet: generating Bitly short URLs within Marketo
      • more uses for bookmarklets: search/replace text in emails, add utm codes to links

    Security and Reputation Management

      • SSL: why you should use it for your landing pages; why it still can't give end-to-end security within the Marketo ecosystem
      • SPF: getting past the myths; why Marketo sends from its own domain
      • DKIM: why you should upload your own private DKIM key

    pURLs: fixing The Big Bug


    Don't miss this BYOT (Bring Your Own Techie) event that will open your eyes to a wide range of capabilities in Marketo.  Even if you aren't a techie and don't bring one, you'll gain a much better understanding of Marketo capabilities that will add value to your marketing programs.

    Institute for Integrative Nutirtion, , , NY, 10003

    245 5th Avenue, 8th floor New York United States