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NYMUG Meeting 8/26: Marketo Technical Secrets

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Description

Mark your calendars today and plan to attend our next meetup on August 26 where Sanford Whiteman will highlight a wide variety of capabilities that most don't realize are available with Munchkin, Forms 2.0 and more.  Below is a tentative outline of the areas that will be covered.

 

Choosing the right API: SOAP/REST vs. Forms vs. Munchkin vs. Webhooks; performance, capacity, and reliability

 

Advanced Forms 2.0

    • localizing a form (switching languages on-the-fly)
    • adding an email confirmation (and general insight into the Forms 2.0 DOM)
    • building a Referral Form without messing up the associated lead
    • building a multi-step form
    • form prefill on embedded forms: making it happen (with no rate-limited APIs or server -side code!)
    • cross-posting a form to Marketo and to your third-party service/server


    Advanced Munchkin

      • using the Beaconize script to stop Munchkin from bogging down your site (and to increase analytics reliability)
      • using mchNoDecorate to eliminate unnecessary traffic
      • using Munchkin across domains

     

    Enhancing the Marketo UI with bookmarklets

      • the Bitlify bookmarklet: generating Bitly short URLs within Marketo
      • more uses for bookmarklets: search/replace text in emails, add utm codes to links


    Security and Reputation Management

      • SSL: why you should use it for your landing pages; why it still can't give end-to-end security within the Marketo ecosystem
      • SPF: getting past the myths; why Marketo sends from its own domain
      • DKIM: why you should upload your own private DKIM key


    pURLs: fixing The Big Bug

     

    Don't miss this BYOT (Bring Your Own Techie) event that will open your eyes to a wide range of capabilities in Marketo.  Even if you aren't a techie and don't bring one, you'll gain a much better understanding of Marketo capabilities that will add value to your marketing programs.

    When and Where

    • Start Time:

      Aug 26, 2015 3:00 PM PDT (America/Los_Angeles)
    • End Time:

      Aug 26, 2015 5:00 PM PDT (America/Los_Angeles)
    • Event Location:

      Institute for Integrative Nutirtion, , , NY, 10003, 245 5th Avenue, 8th floor, New York
    • Country:

      United States

    Event Info

    • Event Type:

      Meeting
    • Language:

      English
    • Event Visibility & Attendance Policy:

      Open

    Contact Info

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