Implementing Institution-Wide CRM at Arizona State University

Created by Matthew Barnett on Jun 17, 2015

Wednesday, June 24, 2015 at http://info.salesforcefoundation.org/l/30282/2015-06-01/5gjnwp

Starts at 11:00 AM ยท Ends at 12:00 PM, PST (America/Los_Angeles)

  • Matthew Barnett

This webinar is from the Salesforce Foundation, and hence isn't about Marketo. But the facts are that marketing automation and CRM are inextricably linked at most institutions, and the majority of Marketo's customers are also Salesforce users, so I thought this session would be of interest and educational value to our user group's audience. Just cover your eyes and ears when they discuss Salesforce's marketing cloud offerings!


From the Salesforce Foundation's original description:


Arizona State University is one of the top 100 research universities in the world. Two years ago, ASU undertook the enterprise-wide implementation of Salesforce to serve as the system of engagement for all of its constituents, including students, their parents, alumni, donors, athletic fans, faculty and staff, corporations, foundations and members of the community. In this webinar, ASU staff will share how the university overcame a number of the challenges that all institutions of higher education face when attempting to innovate on the grand scale that is required for an institution-wide CRM system.


Topics will include:


•    Overall system architecture - including Sales, Service and Marketing Clouds

•    Interfacing with existing databases and systems of record

•    Developing and implementing at scale


A view of the university’s progress over the last two years will be provided, along with a brief look at its goals for the next 18 months.



Roger Lurie, Executive Director, Enrollment Services IS Development

Ryan Clemens, Director Information Technology

Stacey Lippert, Director, Student-Centric Initiatives

Terri Shafer, Associate VP, CRM