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[June 23, 2015] Master Multi-Touch Revenue Attribution with Michael Underell

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Dear VANMUG members,


We have a really insightful session planned for you this time, so save the date!


Michael Underell, Marketing Analyst at Unbounce (previously HootSuite), is going to share his approach to building a multi-touch revenue attribution system for measuring marketing's impact on pipeline and deals. Michael is a true expert in the field and will show exactly how to not only implement a multi-touch attribution model but also use it to make smarter decisions.


We'll also take some time to discuss the Marketing Nation Summit 2015. If you attended, please think about some of your favourite sessions / lessons learned to share with the group!


Hope to see you there,

Misha & Amanda, User Group Leaders


P.S. You should really watch the Summit sessions. There are so many good ones!

When and Where

  • Start Time:

    Jun 23, 2015 2:30 PM PST (America/Los_Angeles)
  • End Time:

    Jun 23, 2015 4:30 PM PST (America/Los_Angeles)
  • Event Location:

    ThoughtFarmer, #210 – 12 Water Street, Vancouver
  • Country:


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