Change Segment Activity Missing For Recently Converted Contact

A document by KCS Integration on behalf of 4873d99abbc1863e7877164cab09f06a7137de43 on Nov 14, 2019Last modified by Roxann McGlumphy on Nov 21, 2019
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Issue Description
Person appears to have changed Segment, but there is no activity for that 'Change Segment' recorded in the Activity Log. Segmentation was not recently re-approved, so this would not account for the behavior we are seeing in other circumstances.


However, the record was recently converted from a Lead to a Contact in the CRM.

Issue Resolution
Upon Lead conversion to Contact in Salesforce, an "initial" segmentation process for that Contact is computed. During these "initial" segmentation computations, in a manner similar to when a person is initially created in Marketo, no activity is recorded in the record's Activity Log.