Lead Unsubscribed With Reason: 'lead unsubscribed from list unsubscribe.'

A document by KCS Integration on behalf of 2e6edd7100670bf007c3dd47957a14f675e6582d on Oct 30, 2019Last modified by Roxann McGlumphy on Nov 1, 2019
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Issue Description
You have found the phrase 'lead unsubscribed from list unsubscribe.' as the listed reason for a person being marked as Unsubscribed, or you are seeing it in the details of a 'Unsubscribe Email' action. 

Issue Resolution

This message appears when someone has unsubscribed using a special 'list-unsubscribe' option automatically contained in Marketo emails, as well as most other reputable marketing emails. This 'list-unsubscribe' feature is an email address contained in the background header information of the email. Any time someone sends an email to this address, their email address is unsubscribed from your database. This is almost always done by that person's email client, using their inbuilt 'unsubscribe' features, such as the ones in Outlook, Gmail, or other common email clients.

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