Email Performance Report Clicks Doesn't Match Smart List

A document by KCS Integration on behalf of 5229bc6f0f965cbeb01f61aaa46212dea32757a3 on Sep 26, 2019Last modified by Roxann McGlumphy on Sep 30, 2019
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Issue Description
When pulling an Email Performance Report, the click total doesn't match a smart list looking for all clicks of any link in the email.

Issue Resolution
One possible reason for this is that in an Email Performance Report, the Unsubscribe link does not count as a click, only as an unsubscribe and will only show in that column. This is because people can unsubscribe via other methods, so they are all included together to give an overall view of your engagement (or disengagement in the case of unsubscribe).


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