Beyond Email/Velocity Scripting

Document created by Adam Blinzler on Aug 19, 2019
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This is an overview of the work we did at PODS utilizing Email Script tokens to be able to consolidate email assets improving both the personalization and dynamic content of the emails as well as making them more scaleable and easier to manage. 


Having built and this case study in the fall of 2017 prior to Marketo promoting this functionality much has changed and more people have posted great content on the community and Marketo has added to its Email Scripting documentation including adding limitations which are also discussed in the presentation.


Please comment on how you want to or are using Email Scripting.