Get Certified [1]

Document created by Jeff Foster Employee on Jan 31, 2019
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Which Marketing Certification is right for me?

Marketo Certified AssociateMarketo Certified Expert

Marketo Certified Associates should be able to:

  • Create basic email campaigns from day one
  • Set up marketing initiatives according to best practices
  • Report on the success of programs

Marketo Certified Experts should be able to:

  • Demonstrate mastery over a wide breadth of Marketo topics
  • Showcase a knowledge of industry best practices

Topics covered in the MCA exam:

  • Marketing Automation Fundamentals
  • Audience Targeting and Data Management
  • Email Marketing Fundamentals
  • Landing Page Basics
  • Form Basics
  • Analytics and Reporting
  • Events and Webinars

Topics covered in the MCE exam:

  • Program Fundamentals
  • Targeting and Personalization
  • Email Marketing Fundamentals
  • Analytics and Reporting
  • Lead Management
  • Implementation and Operations

Marketo Certified Associate - Entry Level

The demand for Marketo-skilled marketers is growing as more companies realize the power of Marketo. For marketers looking to learn the core concepts of Marketo and jump-start their career, becoming a Marketo Certified Associate is a great way to differentiate yourself and demonstrate your foundational knowledge of marketing automation.

To learn more, visit our page on Marketo Certified Associate

 

MCA Exam DetailsAm I ready for the exam?How do I prepare?
  • Approximately 60 questions
  • 90 minutes duration
  • Cost is $95 per attempt
  • The Marketo Certified Associate exam's minimum passing score is 76%
  • Exams are scored based on the number of correct answers divided by the total number of questions
  • Exams are proctored online by Kryterion
  • Before taking the exam, candidates must agree to the Marketo Certification Agreement

To increase your chances of success, Marketo recommends a combination of:

  • Introductory-level knowledge of marketing automation
  • 3-6 months of general marketing experience
  • A minimum of 3 months (200-400+ hours) hands-on experience developing and implementing marketing programs using Marketo
  • A combination of conceptual knowledge and the business context of using marketing automation and hands-on experience using Marketo

Marketo offers a Study Guide to help prepare for the exam. It includes topics, sample questions, and links to relevant Marketo documentation.

 

Additional training:

  • Marketo University Online is our free self-paced learning experience designed to get you ready for the MCA exam
  • Core Concepts I is an instructor-led course that helps users learn the fundamentals of Marketo

Marketo Certified Expert - Advanced Level

For a marketing automation professional looking to advance their career, becoming a Marketo Certified Expert is a great way to differentiate yourself from others in your field. Those who receive the MCE credential demonstrate their mastery and expertise in the use of Marketo.

To learn more, visit our page on Marketo Certified Expert

 

MCE Exam DetailsAm I ready for the exam?How do I prepare?
  • Approximately 75 questions
  • Duration is 90 minutes
  • Cost $225 per attempt.
  • The Marketo Certified Expert exam's minimum passing score is 70%
  • Exams are scored based on the number of correct answers divided by the total number of questions
  • Exams are proctored in person by Kryterion at local testing centers as well as online
  • Before taking the exam, candidates must agree to the Marketo Certification Agreement

To increase your chances of success, Marketo recommends a combination of:

  • Foundational marketing automation knowledge
  • 1 year of experience as a marketing automation professional
  • 1-2 years of general marketing experience
  • 1+ years (800-1000+ hours) hands-on experience using Marketo
  • Conceptual knowledge and understanding the business context of using marketing automation

Here is a topic list of everything the MCE exam covers. Make sure you have reviewed the list and are fully versed on everything on it.

 

If you need some study materials to refresh yourself on any areas we provide the following:

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