SD MUG - Dynamic Content, Formula Fields and Email Scripting - September 27, 2018.pptx

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Whether you prefer clicks or code, Marketo offers a powerful engine for sending personal emails at scale — but that means more than just "Hi, {{lead.First Name}}"!

Learn techniques and tips for doing email customizations and personalization by harnessing the capabilities of segmentations with dynamic content and snippets as well as formula tokens.

For more advanced users, we'll lay a foundation of how the Velocity Template Language that powers Marketo's script tokens works, with introductions to variables, properties, methods and common directives — or in plain English, the theory behind creating custom script tokens. Learn how other Marketo customers use script tokens to do advanced customization for their emails. If you can follow basic JavaScript, you can add Velocity as the next scripting tool in your digital marketing arsenal.