Testing Deliverability Using the Deliverability Tools Seed Lists

A document by KCS Integration on behalf of Roxann McGlumphy on Aug 14, 2018Last modified by Roxann McGlumphy on Aug 14, 2018
Version 2Show Document
  • View in full screen mode

Issue Description
Often times customers ask which messages they should send to the Email Deliverability Power Pack seedlist.  Consider these guidelines to prioritize.

Issue Resolution

  • Routinely seed from each IP/domain combination
  • Prioritize seeding to any of the following:

 

    • High priority segments (customers, employees, investors, etc. that have high strategic value)
    • High risk segments (lapsed subscribers, new audiences, audiences that have not been mailed for more than 3 months) even if they are low volume
    • Segments showing poor/declining performance (lower opens/clicks/conversions)
    • Segments that reflect large audiences (weekly/monthly newsletters or operational notifications that go to the entire database)

 

  • Setup a recurring campaign that sends to one (or more) of the templates on a periodic basis, especially if you see declining performance.

 

 


Who This Solution Applies To
Customers with the Email Deliverability Power Pack

Attachments

    Outcomes