Spring Q2 '18 Release

Version 5

    The Spring Q2 ’18 Release was made generally available on June 27, 2018.

    This release includes the following innovations:

     

     

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    NEW! MARKETO SALES ENGAGE

    Drive more pipeline and revenue by empowering sales with the intelligence, content, playbooks, and analytics to convert more of your leads into sales opportunities. Now you have visibility and the tools to coordinate
    with sales for a better outcome from your lead generation efforts.
    Please contact Marketo for purchasing information.

    Notes>>  |  Docs>>

     

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    NEW! MARKETO SKY OPEN BETA

    Get ready for a next-generation experience without limits. Opt-in to the Marketo Sky open beta to see the bold new look and feel and get access to brand new capabilities that help you:

    Work faster with productivity-boosting capabilities

    Create amazing campaigns faster than ever with a new high-performance left navigation menu, saved smart list rules and flow actions, mass actions for managing assets, and scheduled asset expiration.

    Learn faster through a more intuitive experience

    Learn new and existing features more quickly with in-app guides and contextual help. New Marketo users will now ramp more quickly, and seasoned users can stay up-to-date with the latest capabilities.

    Win together by helping teams work more effectively

    Teams can find what they need more easily with labels that allow you to tag anything in Marketo for easier searching; more flexible calendar views help teams work together by showing you what’s most important.

     

    Admins: Get started here

     

    Notes>>  |  Docs>>

     

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    MARKETO BIZIBLE

    Introducing Marketo Bizible

    With the acquisition of Bizible now complete, Marketo offers a market-leading platform to give marketers full visibility into the complete buying journey and insight into the ROI of every marketing dollar.

     

    New! Bizible Discover

    Get powerful insights from the analytics platform that provides unified, normalized every-touch attribution data in a powerful and easy-to-use interface – so you can easily demonstrate impact, identify trends, and improve performance.
    Please contact Marketo for purchasing information.

     

    More info>>

     

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    MARKETO PERFORMANCE INSIGHTS ENHANCEMENTS

     

    Year-Over-Year Period Comparison

    Get more relevant insights to drive decision making by benchmarking results against the same period in the previous year.

     

    Trending for Multiple Channels

    Maximize results by comparing the performance of multiple channels over time to identify the best use of your marketing resources.

     

    Opportunity Custom Field Sync & Filtering

    See how your efforts are driving pipeline & revenue by filtering your results by Opportunity Custom Fields, such as a specific sales region. For numeric or currency fields, set minimum and maximum values, such as a minimum Opportunity amount, and generate insights for specific data ranges.

     

    Shared Quick Charts

    Easily share insights with key stakeholders by sharing your Quick Charts with other Performance Insights users.

    Usability Enhancements: Get critical insights faster with optimized navigation and improved workflows that give you visibility to Program Success criteria and access to Program details.

     

    Notes>>  |  Docs>>

     

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    CONTENTAI ENHANCEMENTS

     

    Goal Setting for ContentAI

    Harness the power of artificial intelligence to support your specific web and email marketing goals by setting the objective of the ContentAI optimization algorithm to drive more views, clicks, or conversions.

     

    Notes>>  |  Docs>>

     

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    MARKETO TOUTAPP ENHANCEMENTS

     

    Compliance Card for ToutApp

    Help ensure GDPR compliance by easily capturing the source of sales contacts and details of customer consent for receiving communications.

     

    Password Policy Update

    Keep your data safer with more stringent requirements for password creation, reset, and expiration – meets Soc II - Type 1 compliance requirements.

     

    Streamlined Account Setup Experience

    Get your account set up and connected to Gmail, Outlook and other systems faster with a new experience that will help reduce implementation time.

     

    Notes>>

     

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    INTEGRATION / PRIVACY ENHANCEMENTS

     

    Facebook Workplace Integration

    Help your sales teams respond in the moment by informing them in Workplace of notable customer activity and also get Marketo platform notifications in a Workplace group to help you optimize your marketing operations.

    Notes>>  |  Docs>>

     

    Static List APIs

    Manage lists between Marketo and other systems more easily with new bi-directional APIs for creating, reading, updating, and deleting static lists remotely without taking any action in the Marketo UI. For example, save time on list imports after an event by syncing the list directly to Marketo.

    Notes>>  |  Docs>>

     

    Web Tracking Privacy

    Enhanced “Munchkin” web tracking helps you to comply with local and international privacy regulations by anonymizing the IP addresses of web visitors and allowing them to permanently opt-out of web tracking.

    Notes>>  |  Docs>>