How to Determine Which Customers View Email Without Downloading Images

Version 2

    Issue Description
    You want to see how many of your customers are viewing your emails in preview or without downloading images

     

    Issue Resolution
    Marketo tracks email opens by embedding a single pixel image in tracked emails.  When the image is downloaded, Marketo tracks the open activity, but people who do not download this image are still able to read and click on your emails.  If you want to get an idea of how many people are doing this, the suggestion below can give you a general idea of the number

     

     

     

    1. Create a smart list that checks:

    - email was delivered

    - email was opened

    - a link in the email was clicked

     

    2. Create another smart list that checks:

    - email was delivered

    - a link in the email was clicked

    - email was not opened

     

    By comparing the two lists, you will see which of your leads have blocked the images.

     

    More accurate results about email activity can be found by creating an email performance report:

     

    https://docs.marketo.com/display/public/DOCS/Email+Performance+Report

     

    This report helps because, even if a lead did not "open" the email (download the image), if that lead clicked on a link in the email, it will also be counted as an open.