Email Performance Report and Email Link Performance report showing different click counts

A document by KCS Integration on behalf of bac89b007c194479a7573c01f235e47b3ecc2bbb on Mar 13, 2018Last modified by Roxann McGlumphy on Mar 13, 2018
Version 2Show Document
  • View in full screen mode

Issue Description
Email Link Performance report on the same email shows more clicks compared to clicks in the Email Performance Report.

 

Issue Resolution
Email Performance Report clicks shows the total number of leads who has clicked any link in that email. This count is independent of any links and how many times a lead has clicked any link on that email.

 

Email Link Performance shows the number of unique people who clicked each link. It shows the number of leads who clicked that particular link. The same lead could’ve clicked another link. So in the total it would be counted as 2 leads in the report but in reality both are same leads.

 

This is the reason why you see Email Link Performance report shows more clicks compared to clicks in the Email Performance Report

 

 

Attachments

    Outcomes