Reporting On Text-Only Version Emails

A document by KCS Integration on behalf of Miles Ybaben on Feb 26, 2018Last modified by Roxann McGlumphy on Dec 10, 2018
Version 5Show Document
  • View in full screen mode

Issue Description
Reporting options available for Text-Only emails.

 

Issue Resolution

There is no available reporting to determine the performance of Text-Only emails. When an email is sent from Marketo, both the HTML and Text-Only versions are sent, and the receiving server chooses the one to hand off.

 

Marketo uses a single pixel image to track Open activity emails. Since there are no images in Text-Only emails, Open activities cannot be tracked.  However, Clicked Link activities can be tracked as long as URLs in the Text-Only emails are formatted according to this document - Add Tracked Links to a Text Email - Marketo Docs - Product Documentation.

Attachments

    Outcomes