Reporting On Text-Only Version Emails

A document by KCS Integration on behalf of Miles Ybaben on Feb 26, 2018Last modified by Roxann McGlumphy on Dec 10, 2018
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Issue Description
Reporting options available for Text-Only emails.


Issue Resolution

There is no available reporting to determine the performance of Text-Only emails. When an email is sent from Marketo, both the HTML and Text-Only versions are sent, and the receiving server chooses the one to hand off.


Marketo uses a single pixel image to track Open activity emails. Since there are no images in Text-Only emails, Open activities cannot be tracked.  However, Clicked Link activities can be tracked as long as URLs in the Text-Only emails are formatted according to this document - Add Tracked Links to a Text Email - Marketo Docs - Product Documentation.