Leads Not Syncing from Marketo Program to SFDC Campaign

Version 4

    Issue Description
    Leads are members of a Marketo Program that is synced with a SFDC campaign, but there are some leads that have not synced to SFDC.

     

    Issue Resolution
    This is generally caused by a Salesforce Sync Error

     

    1.) In Notifications, check for the subject 'Salesforce Sync Error: Unable to Add Leads to Campaigns'. This will list the details of the SFDC Error and a list of sample leads along with the Salesforce campaign that they failed to sync to

     

    Example error: INSUFFICIENT_ACCESS_ON_CROSS_REFERENCE_ENTITY: insufficient access rights on cross-reference id

     

    Sample Leads:    Salesforce Campaign

    lead1@mail.com    Campaign name

    lead2@mail.com    Campaign name

     

    2.) Once the details are collected, contact your Salesforce admin for further troubleshooting.

     

    Here below are example articles that help address the example SFDC error above:

    https://developer.salesforce.com/forums/?id=906F00000008z1JIAQ

    https://success.salesforce.com/answers?id=9063A000000ZnJaQAK

    https://community.steelbrick.com/t5/Troubleshooting-Problems-Errors/Insufficient-Access-on-Cross-Reference-Entity-ID-Error-on/ta-p/15072

     

    Who This Solution Applies To
    Customers using Marketo with Salesforce integrated