Winter Q1 '18 Release

Document created by 4a36e2bad3fd066397e73d237a4047f456d893b0 Employee on Jan 31, 2018Last modified by b1afbf8c6e03c6b3ae6799d1f13302cf0ae9c109 on Mar 12, 2018
Version 13Show Document
  • View in full screen mode

The Winter Q1’18 Release was made generally available on Friday March 9, 2018.

This release includes the following innovations:

 

automation-platform_purple.png

PLATFORM INNOVATION ENHANCEMENTS

 

Exponential Campaign Performance

Marketo is leveraging our big data architecture to accelerate trigger campaign throughput and increase web activity ingestion so you can listen and respond faster, engaging your audience in the moment.

Notes>>  Docs>>

 

Enhancements to Marketo’s Salesforce® CRM Integration

Manage your integration to Salesforce CRM like a boss with new critical event notifications and greater control over the lead assignment notifications your account owners receive.

Notes>>  Docs >>

 

--------------------

 

analytics_purple.png

ANALYTICS ENHANCEMENTS

 

Marketo Performance Insights

Explore how your campaigns and channels are impacting business results with a 360-degree dashboard view of your Marketing performance from top of funnel engagement to revenue impact. Marketo Performance Insights is an add-on product. Please contact your Marketo Customer Success Manager or Account Executive for a quote.

Notes>>  Docs>>

 

--------------------

 

email_purple.png

EMAIL ENHANCEMENTS

 

Dynamic Email Script

Build highly personalized emails by using velocity scripts and segmentation-based dynamic content together in the same email to boost engagement and conversions.

Notes>>  Docs>>

Deliver in Recipients’ Time Zone – Monthly Nurture Cadence

Increase nurture program performance by delivering emails in your recipients’ time zone on a weekly or newly supported monthly cadence.

Notes>>  Docs>>

Deliver in Recipients’ Time Zone – Stop Delivery

Gain more control over the Deliver in Recipients’ Time Zone feature with the ability to stop remaining sends mid-program.

Notes>>  Docs>>

 

--------------------

 

abm_purple.png

ACCOUNT-BASED MARKETING (ABM) ENHANCEMENTS

 

Marketo ABM Hierarchies

Focus your marketing efforts on entire account families with a synchronized view of account relationships between your CRM and Marketo ABM.

Notes>>  Docs>>

 

--------------------

 

web personalization_purple.png

WEB PERSONALIZATION ENHANCEMENTS

 

Create A Web Segment Using Static Lists

Market to static lists of people across channels – including targeting people on your list with personalized content on your website – to boost program performance.

Notes>> Docs>>

 

New Japanese Datasource for Web Personalization

Marketo’s newly added Japanese datasource for Marketo Web Personalization improves visitor firmographic identification to optimize personalization for peak performance of web campaigns.

Notes>>  Docs>>

 

--------------------

 

predictive_purple.png

CONTENTAI ENHANCEMENTS

 

ContentAI Predictive Algorithm Optimization

See up to 2x increased engagement with ContentAI-powered content as compared to random content thanks to our optimized predictive algorithm.

Notes>>  Docs>>

 

--------------------

 

Digital Ads_purple.png

AD BRIDGE / PAID MEDIA ENHANCEMENTS

 

Google Customer Match Integration

Optimize your paid media spend by targeting your Marketo contacts with personalized ads across Google Search, YouTube and Gmail – or expand your reach by targeting similar audiences.

Notes>>  Docs>>

 

LinkedIn Matched Audience API Enhancement

Reach and engage your target audiences on LinkedIn with an updated integration that allows you to retarget people in your Marketo database across multiple LinkedIn Ad accounts.

Notes>>  Docs>>

 

--------------------

 

integration_API.png

INTEGRATION / API ENHANCEMENTS

 

Activate/Deactivate Campaign API

Speed program development with APIs to automate program templates -  including this new API to remotely activate/deactivate campaigns – for fully functional programs that no longer require manual intervention.

Notes>>  Docs>>

 

--------------------

 

Sales_purple.png

TOUTAPP/SALES ENHANCEMENTS

 

ToutApp People Detail View Update

Streamline sales efforts with a comprehensive view of your contacts from the newly improved People Detail View, a single source that conveniently brings together your Tout and Salesforce CRM contact details.

Notes>>  Docs>>

 

ToutApp Live Feed Update

Close more deals by tracking and responding to your customers’ activities in the moment directly from the ToutApp Live Feed – updated with a new look and feel for a more interactive experience.

Notes>>  Docs>>

 

ToutApp Unsubscribe

Help to strengthen your compliance with email regulations while gaining greater visibility into email unsubscribes with a clear unsubscribe link now automatically appended on all ToutApp emails.

Notes>>  Docs>>

Attachments

    Outcomes